Search Engine Optimization (SEO) as a process is helping in the optimization of a
website by improving both the internal and external aspect of a website. The aim
would be to make sure that your website gets listed every time a user is trying to
find some information. This can sometimes even be irrespective of what content your
website offers. The optimization helps a site receive maximum traffic from search
engines. The very idea of search engine optimization is to be found online when a
particular keyword has been typed. A keyword can probably help you identify the content
information you are looking for. Hence, keyword plays a very important role in helping
your website being identified on search engines.
Often you will come across words such as search engine spiders when referring to
the search engine optimization as a process, these search engine spiders basically
help read content text with an accuracy of 100% and usually tend to miss important
information featured in images, Flash or Java scripts. Several tests have to be run
on the text content of the site ensuring a co-relation between the keywords in content.
It has been a known fact lately that search engines like Google check for the "relevancy"
of the information that is found on the websites linked with your website. In case
the information on an existing site linked to your website co-relates directly to
the information found on your site, it will be considered relevant and benefits the
search engine rankings.